Sign of the times
(UPDATE: Thankfully I’m not the only one who’s feeling a bit aggrieved today.)
Driving to work today, I saw the latest Tui billboard – and I’m a bit angry about it.
I haven’t got a picture of it, but if my memory was correct it read something like this:
(Created using: Interface 7 Tui Billboard)
I’m upset not because of any moral outcry or thought of blasphemous affront. I’m upset because it’s a sorrowful sign of the times, where less and less folk actually understand the reason for Christmas in the first place. And it doesn’t take a theologian to figure out that “Christmas” refers to Jesus Christ.
A couple of other signs of the times:
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Happy holidays Season’s greetings Hello thar Merry Christmas, everyone – can you think of a slogan in response/reply?


I think its just mean.
Agreed. Saw it on the Southern motorway between Ellerslie and Greenlane.
That sucks.
My gosh.
I’ve been thinking about this one today…
My first reaction was.. “How dare they! That’s wrong and mean of them!”
I still kind of think that.
But, knowing that the Tui ads are meant to capture the ‘heart of the nation’, I think this accurately summarises where NZ is at spiritually. It’s almost prophetic in a sense.
You’re right, and I agree – it’s mostly upsetting that the ad’s cuttingly accurate in pointing out that for the majority of NZ, Christmas is a secular holiday.
In any case, I’ll bet this will be a sermon illustration everywhere for the next few weeks – couldn’t think of a better way for Tui to reach an “untapped market”!
I don’t like their beer!
Did my own tui billboard on the blog